Marketing and distribution systems

Today’s research consisted of looking at marketing and distribution systems. This was based on how customers activity evolved gradually and what means of distributions were being utilised so the customers were able to purchase clothing. The means of distributions that were mentioned were chain stores, mail order and internet shopping. I think these means of distributions are very important because, it enables a wide range of people to become accessible and familiar to the fashion. This is relevant me because myself personally I very much indulge in the art of internet shopping. There are some exclusive clothing that is not available online which I want. I will use this information to create my final piece by making every single clothing accessible online. Since ethical clothing stores are limited there needs to be strong presence of the clothing on my website so customers can exactly come and find what they are seeking for.

The video below shows the fashion company Desigual operating 157 stores worldwide and annually provides 10 million garments like dresses, jackets, shoes, T-shirts.

Everything I have research up to this point I have use this website

http://fashion-history.lovetoknow.com/fashion-history-eras/theories-fashion

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Peace