Since I am creating a clothing brand I can envision my clothes being displayed on a billboard, an online store and an advert shown on a TV. For the videos I have created they would be probably be shown on a website such as complex. It is a website that has a collection of different artistry it focuses on. This includes music, style, pop culture, sneakers and for me videos containing artists shopping for clothes. This placement would be fantastic because it is a great opportunity to showcase my work to the audience. A billboard would be necessary because it is really big and hard to miss. An online store would be essential to me because my audience will need to be aware of where exactly they can purchase my clothing. A website similar to complex would be a great place to showcase my videos because there is a huge element of style within in.
This is the website where I originally got my idea from. The segment ‘shopping with Dier. models.’ Everyday it attracts a humongous amount of audiences to the site. Interviews, music and artists are the hottest trends of topic. This website is free to surf. You do not have to purchase anything to see. Everything is at the tip of your fingertips. This is the ideal place to showcase my videos.
mock ups
new york street
This is my first mock-up advertising my brand DIER. I choose to utilise a giant billboard situated on the streets on New York. As you can see the billboard is gigantic and it will be very hard to overlook. There are people on the street who can spot this very easily and drivers and passengers in the yellow cabs can look up and notice the billboard. The reason in which I opted to choose a New York street is because of its financial status and world renowned ability to attract tourist from all over the globe.
shanghai shopping centre
My second advertising displays myself and fellow model Mikaaeel Asmal wearing Dier’s clothing. There is also a text of the word Dier. so people can recognise what is the name of the brand. This is all situated in Shanghai shopping centre. I would love for the people of China to be aware of my brand because I am fascinated and intrigued by the culture. China is also very populated and has many consumers. Similar to New York it has a strong stable reliable financial status. Shanghai is also among of China’s richest cities.
london billboard
Home sweet home. Advertising in your home city has to be a must. I couldn’t neglect the idea of not advertising in London because this is the city that it all launched from. In the building I appear modelling one of my denim jackets I personally designed. It is right above a parking lot and an underground tube station is nearby. Another reason in which I decided to choose London as a place to advertise is because it contributes immensely to art and fashion and is one the world’s leading financial centres.
Magazine article
I would definitely envision my brand being in a magazine. I want my brand to be in an established in global fashion magazines such as: Vogue, Allure, Complex and Vivi. On the magazine features me and fellow Dier model Craig Jackson. My name is printed in bold white uppercase letters and a slogan situates beneath it stating ‘Ethical is the new black’. This slogan is a great way to briefly describe what the article is going to be about. My name is bold and is the biggest text on the spread so the readers can take notice of it and hopefully remember it.
Launch Campaign
This would perhaps be the most exciting form of advertising. I think this will be because it will be live and the motive for will be to see the new launch. Nothing else. In the picture there are three major forms of advertising. First of all there is a person video recording the campaign with his video camera. This is fantastic because the footage he/she takes will most likely end up on the internet and social media. The video will quickly get shared and spread like wildfire. Another person is holding up a small poster reading ‘feel our aesthetic’ This is Dier’s other slogan and every time someone sees this slogan the brand Dier will pop up inside their head. Lastly the actual campaign is going on in the background. Our slogan is very big here. We don’t want anyone to miss it. This is the same exact banner that can be seen on my website as well, so there is consistency to be shown.
​
oxford circus station
I could not leave this out. I had to promote my brand with Oxford Circus being involved. For the last form of advertising I decided to mix both elements of important places to advertise which is Oxford Street – Europe’s busiest street shopping street and Oxford Circus train station which many people utilised this method to travel here. In the poster is model Daniel Adelekun wearing the ‘Fresh Prince’ jacket from Dier’s collection. It is noted that targeting rail users give brands an opportunity to reach a busy audience. Rail passengers experience high dwell time waiting on platforms. Oxford Circus is a place I personally go to shop and it attracts half a million daily visitors.
how i am going to prepare for the end of year show
My videos on YouTube will be shown the college. It is a great video-sharing tool where my audience can take in a lot of great information and opinions from my models. Furthermore, YouTube makes it easy to share my video to HTML coding, along with its share buttons that can easily send out the video to social media apps and email contacts. It is a great way to promote my brand, and aid in boosting my online presence and building my reputation.
i got the heart of a mannequin
 |  |  |
|---|---|---|
 |
All of my clothing will be put on mannequins so the audience can have a taste of what I have designed. Mannequins make products look more appealing. My audience would probably react better when they see clothing in this way. The type of mannequin I want is a headless mannequin. The reason in which I want this type of mannequin is because, it makes customers look directly at the clothing instead of being distracted by the mannequin’s head. Furthermore I think it would make my audience visualise and fantasise themselves in the clothing.